NBJ PR Wire

RONI DEUTCH TAX CENTER TARGETS LAS VEGAS

Release Date: September 12, 2007

Contact: Greg Avdoian

FOR IMMEDIATE RELEASE
RONI DEUTCH TAX CENTER TARGETS LAS VEGAS
Nation's Most Recognized Tax Attorney to File Market with 50
New Tax Preparation Centers

Sacramento, CA - Building off her celebrity status from TV commercials seen every day, in every major U.S. market, Roni Deutch has announced plans to stamp her name on more than 200 tax preparation franchises, coined Roni Deutch Tax Center, across the country in the next two years. Included in the development is Las Vegas where the tax icon plans to open 50 Roni Deutch Tax Center locations.

"We are thrilled to expand the Roni Deutch Tax Center concept throughout Las Vegas," said Deutch, owner/founder of the largest Tax Resolution Law Firm in the United States, noting that the quickly growing franchise already has some interested Las Vegas prospects. "New franchisees can look forward to a built in customer base of millions and a concept that is immune to the ups and downs of the economy. The saying 'death and taxes' is true. People will always need their taxes prepared. You just can't avoid it."

With a 33% percent brand awareness is Las Vegas, Deutch has already established herself and her brands as a leader in the Las Vegas economy. Additionally Deutch developed a program in Las Vegas last tax season that invites large employers like the Las Vegas Hilton to offer their employees convenient, on site tax return preparation at no cost or hassle to the employer. The employees receive a discount on tax return preparation and they don't have to go stand in line at their local tax preparation office. "Employers love it because it costs them nothing and the employees love it because it saves them time, money and its hassle free" said Deutch. "This will be a great business builder for our Las Vegas franchisees next year!"

"I have built a personal connection with many Las Vegas residents and this has helped us in the launching of the Las Vegas RDTC franchise opportunity," Deutch said. "We are very excited to begin breaking ground in Las Vegas and to further support residents in a quest to properly prepare their taxes in the next year."

After helping tens of thousands of people save $5,000 to $4 million in IRS debt over the past 16 years through her California-based tax attorney firm, Deutch is on a double-pronged mission - ironically, to eliminate the need for tax resolution by providing Americans with competent, professional tax return preparation, and to provide a recession-proof business opportunity for entrepreneurs seeking a piece of the booming tax preparation industry. According to the IRS, 229 million tax returns need to be prepared each year and 62 percent of Americans hire a tax professional to prepare their return.

"Over the past 16 years I have seen the devastating effect and hardships that sloppy, unprofessional and inaccurate tax return preparation can have on people's lives," Deutch said. "I've helped people with their IRS tax problems, but now I want to prevent them from getting into trouble in the first place. Roni Deutch Tax Centers will help millions of people avoid costly mistakes they would otherwise have to spend years paying for. I'm calling it preventive medicine for tax liability."

The first Roni Deutch Tax Center, opened by Deutch herself in June 2006 in Fair Oaks, CA, has already prepared more than 6,000 tax returns. Also, through a strategic alliance, Deutch operates an additional six Roni Deutch Tax Center units with kiosks inside Money Mart® / Loan Mart® check cashing and payday loan locations in Sacramento. Potential franchisees will have the opportunity to service Money Mart / Loan Mart customers, in addition to their storefront Roni Deutch Tax Center franchise. Money Mart / Loan Mart are the second largest network of retail financial services stores in the United States.

Every Roni Deutch Tax Center will be open for three and a half months from mid-January through April 15. Franchisees will undergo an 11-day training course at the Roni Deutch Tax Centers corporate office in Sacramento, where they become certified to complete and file tax returns. During the other nine months of the year, the franchise is required to only be open one day a week.

"Franchisees have the potential of earning an entire year's salary in as little as three and half months. Based on my model, it's realistic that franchisees can process 450 returns in their first year, gradually working their way up to 1,000 by year six," Deutch said. "Every year millions of people solicit the services of tax professionals and that number is growing every year. I'm seeking out ambitious, driven individuals with an entrepreneurial spirit who are as passionate about helping people as I am. It's my name and credibility on the door."

About Roni Deutch Tax Center
Roni Deutch has built her reputation as one of the most successful tax lawyers through hard work and dedication to the needs of taxpayers. Her competitive spirit and insatiable work ethic has made her a household name with one out of three American adults knowing the name Roni Deutch. Through her years of practice, she saw that many of her clients' tax problems were caused by sloppy and unprofessional tax return preparation. Roni decided it was time to put her experience to work for taxpayers across the country. The Roni Deutch Tax Center is now filling the need for competent tax return preparation. An affordable franchise opportunity, a Roni Deutch Tax Center franchisee can expect to pay somewhere between $39,000 and $93,000 to open a tax center location. Additionally, RDTC has recently launched its Area Developer program, in which entrepreneurs can own, operate and develop 50 RDTC locations in their local market. For more information, visit www.rdtc.com, or call 866-RDTC-BUY [(866)-738-2289.]

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