NEVADA BUSINESS JOURNAL CIRCULATION

NEVADA BUSINESS JOURNAL delivers dynamic decision-makers who possess tremendous buying power.

 

CIRCULATION
Circulation 16,000
Readership* 68,800
(*An average 4.3 readers per issue)  
 
AFFLUENT READER
Median Age 46
Under 54 Years of Age 72%
Top Executives, Owners, Managers, Professionals 94%
Male 68%
Female 32%
College Graduate 88%
 
DECISION-MAKING INFLUENCE
Readers' influence on purchase or lease of products and services:
  %
Overall Influence 89
Technology 78
Training / Education 63
Employee Benefits 59
Office Equipment 59
 
SOPHISTICATED, ACTIVE CONSUMERS
  %
Use Credit Cards 98
Own / Lease Vehicle 97
Own / Lease 2+ Vehicles 80
Own Investments 98
Use Financial Services 96
Own Primary Residence 92
Traveled Domestically Last Year 88
Foreign Travel Last Year 48
Rented Car Last Year 76
Engage in Civic Activities 82
 
INTERESTED READERSHIP
  %
Referred to More Than Once Per Edition 82
Receive at Work 83
Save or Pass-Along Issues 81
Rated “Excellent to Good” For Delivering: Interesting, Informative Articles 96
Useful Information For Work 89
Information Not Available Elsewhere 84

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